Innovation through product orientation: How do you get your ideas on the road?
Lightweight product development with digital innovations – from the idea to prototypes to the finished product.
Companies have long recognized that products are becoming more interchangeable. And more digitally: software, data and digital networking are increasingly deciding the success of an idea or innovation right from the product development stage.
One example is smart cooking pots. They receive new features online, and digital platform economies develop around them. Here, users exchange ideas on common topics. Third-party providers contribute information, recipes, dictionaries, services and further product development.
Product development never ends, as analytics provide valuable insights about users – a requirement for innovation. Technical design makes the idea or innovation fly. Continuous updates improve the user experience from the very first prototype.
Successful companies plan for the continuous innovation process from ideation. This development can be observed across many industries.
The Ideation Workshop generates and evaluates ideas.
Companies that want to bring innovation to market must be able to quickly adapt to market requirements. Product-oriented companies therefore see innovative products as living entities. Innovative ideas supplement the product portfolio of these companies. And even the design of the business model is made more innovative through regular ideation workshops. Participants in the Ideation Workshop come from different backgrounds and disciplines. With the goal of considering all relevant perspectives in the ideation phase. The result of the Ideation Workshop is a large chart of innovation with all the major aspects. Optimized design thinking methods, the innovative Product Field Framework, and classic methods such as brainstorming are used for ideation.
Prototypes simplify product development
Prototypes make product development lightweight: The development of an idea or innovation becomes less risky via prototypes – from ideation to product. The focus is on innovation rather than planning, work and processes. In the ideation phase, an initial, quick prototype is created, which makes the core of the idea or innovation visible. Fast feedback helps to validate and improve the innovation technically. The result of the feedback then influences the next prototype, which is more technically mature and progresses the innovation.
An agile approach improves product orientation
With the agile method, we stagger the process into individual sprints of one to three weeks. Small, cross-functional teams work on the innovation in a focused manner. The teams bring together expertise in technology and subject matter. They have autonomy and freedom in making decisions, such as which technology is best suited for the current phase of product development.
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